Best use of context marketing – the act of producing context to compel your audience to appreciate and share it.

Best use of context marketing – the act of producing context to compel your audience to appreciate and share it.

What is Context Marketing? Context marketing is a marketing technique of creating and distributing valuable, relevant and consistent context to attract and acquire a dearly defined audience – with the objective of driving profitable customer action. It means that content marketing is a long-term strategy, based on building a strong relationship with your target audience, by giving them high-quality content that is very relevant to them on a consistent basis.
Eventually, when customers make a purchase decision, their loyalty already lies with us and they will purchase our product and prefer it over competitors options. In contrast to one-off advertising, content marketing shows that you actually care about your customers and today, more than ever, they want to feel cared about, because the world’s is louder and nosier than ever before and attention is our most valuable resources.
The idea of context marketing is a set of best practices designed to amplify the value of your content to your prospects and customers. More specifically it’s about using known qualities of your prospect to either present your content in a frame of reference so that it’s presence makes it natural, noteworthy and useful or to juxtapose your content so that it creates dissonance. When you have context that’s more personalized and relevant marketing that’s targeted at their needs. Personalized and relevant marketing is the function for creating marketing people love!
Furthermore, successful context marketing requires more than what marketing automation can offer. It takes technology that enables three functions:
 the ability to gather contextual intelligence about what your audience is doing, wherever they are, before you reach out to them. In other words, as the OED states, what precedes your passage.
 the ability to manage the digital/context, or passage itself. And if you’ve got a lot of customers, you want to make sure you can do this at scale, easily.
 the ability to deliver that deliver that context wherever your customer may be on what ever device, in an automatic way so that certain pre-defined audience actions automatically trigger the delivery of the content. And it happens in a time frame you specify. In other words, you’re in control of what they see and when they see it so long as your contextual intelligence tells you they’re ready to consume what you have to deliver.
In conclusion, the best example of context marketing campaign for the best use of context marketing campaign for the purpose of achieving business goal is online  retailer. Is masteruse in its US of information at what seems just the moment we need it and in a way that feels helpful and obnoxious. Online shopping in a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the internet using a web browser.
Consumer find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine which displays the same products availability and pricing at different e-retailers. As of 2016, customers can shop online using a range of different computers and devices, including desktop computers,  laptop, tablet computers and smartphones therefore giving customers opportunity to browse the firms range of products and services, view photo or images of the products, along with information about the product specifications, features and process. Other functions include:
 email remainders that items were left in our shopping cart
 Online suggestions of items similar to those we are considering
 Email reminders of sales specifically targeting items we have expressed interest in
 Email notices when new titles become available from authors we have purchased from.
 The target of these online retailing corporations are Alibaba, Amazon.com, e-Bay, Konga.com and Jumia.com.

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